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  • November 7, 2014

    Creating Sustainable Value Doesn’t Mean Discounting

    Part I “Customer Value = Perceived Benefits – Perceived Costs” It’s a simple equation learned by marketers early in business school. But which side of the equation can best be influenced to motivate a sale? Which has more enduring effect on the customer experience? Adding benefits over discounting is the better play. Here’s why: 1. Earns Stronger Goodwill A customer [...]

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  • October 21, 2014

    Google Express Helps CPG’s Justify eCommerce

    In the past, I was always reluctant to buy household items like toothpaste online. With same-day service it’s one less stop to make on my way home from work, and probably saves me 15 minutes. Which at the end of a workday is all that matters.

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  • October 3, 2014

    10 Steps to Starting an Effective Innovation Lab

    Brunner’s innovation lab, BHiveLab is recognized as one of the first true agency innovation labs.  At our 2013 industry creative technology conference sponsored by the 4A’s, we were asked to chair the innovation lab session which took a look at various successful innovation lab models.  During the 1 hour session there was one question that [...]

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