ideas for a smarter, faster world®

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  • October 3, 2014

    10 Steps to Starting an Effective Innovation Lab

    Brunner’s innovation lab, BHiveLab is recognized as one of the first true agency innovation labs.  At our 2013 industry creative technology conference sponsored by the 4A’s, we were asked to chair the innovation lab session which took a look at various successful innovation lab models.  During the 1 hour session there was one question that [...]

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  • July 17, 2014

    Content Strategy For The Connected Consumer [FREE TOOL]

    Smarter, faster brands today are looking at the mix through a new lens:  the customer (or user) experience. Because the ability to continuously engage consumers to build brands, drive sales and increase customer loyalty requires a new mindset. And better content to satisfy that experience. The velocity at which consumers move through the purchase path is [...]

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  • April 3, 2014

    Ad-tech Firms Going Direct – Isn’t that Like Letting the Fox Guard the Henhouse?

    The new trend is toward ad-tech companies going directly to clients with a sales pitch that offers them cheaper alternatives so they can cut out the so-called “middle man.” Should mid-sized to small companies really put their trust in the ad-tech companies themselves to monitor, optimize, and price inventory? Isn’t that kind of like having the fox guard the henhouse?

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Idea Starters